When it comes to making a website, there are two very distinct things you have to look out for, as far as I am concerned: the technical part, which includes all the designing, from user experience, user interface, look, etc.; and the emotive part, which is all about gut feelings and empathy, in the attempt to give a human “face” to the website.
Now, of course, there are actual people behind a website. Even companies are not distinct entities from the people who make them work. But the trick is actually making the users feel like they are interacting with something human.
One great way to start humanizing your website is creating an “About” section that does not read like a spreadsheet. Make it like a biography, where interesting and funny stories, blend seamlessly with useful information about whatever the website is promoting (you, your company, your brand, etc.)